PlutoBa is an AI-powered platform that helps Direct-to-Consumer brands vet and select influencers with speed and confidence. It analyses 100 posts and 300+ comments per creator, delivering a comprehensive assessment in under 2 minutes - replacing hours of manual review.
How it works: Enter any creator's handle on TikTok, Instagram, or YouTube. PlutoBa returns a multi-dimensional score covering fake follower detection, engagement quality, brand safety, audience authenticity, content consistency, posting patterns, and rate benchmarking.
Who it's for: DTC brand marketers, influencer marketing managers, and agencies managing creator partnerships who need to make faster, more confident partnership decisions.
What makes it different: PlutoBa isn't a discovery tool - it's a vetting layer. You find the creators, PlutoBa tells you everything about them. Every score is backed by data points you can inspect, not a black-box number.
Also includes: AI-generated campaign briefs with rate benchmarking, content guidelines, and deliverable recommendations - built from the same assessment data.
Free trial available, no credit card required.
